VISION

To build a connected and down-to-earth fly fishing culture where authenticity and shared passion empower anglers of all backgrounds to find meaning, purpose, and belonging on the water.

MISSION

We create honest, experience-based fly fishing content—including tips, gear reviews, and tying tutorials—that’s practical, relatable, and grounded in real-world time on the water. Through a veteran’s lens, we deliver information our community can trust and use—without the hype, gimmicks, or gatekeeping.

Our Core Values: The Foundation of Our Mission

At Bourbon & Browns, our values are more than just words—they are the principles that guide us in everything we do. From our experiences as Army veterans and lifelong anglers, we've developed these values to reflect who we are, the relationships we build, and the impact we strive to make.

1. Authenticity

Statement:
As Army veterans and lifelong anglers, we believe in keeping our content grounded in real experiences—not hype. Authenticity ensures our listeners and readers feel a genuine connection, knowing that every story, tip, and lesson comes from the water, not a marketing playbook.

• Why It Matters:
  Authenticity allows us to build trust and a real connection with our audience. It means that our content isn’t just theoretical, but based on firsthand experience, which resonates deeply with those who share our love for fly fishing.

• How We Apply It:
  We take pride in delivering honest, real-world insights from the field. Every recommendation, story, and piece of advice is based on our actual experiences, so you know it's coming from a place of genuine expertise.

2. Community

Statement:
We’re not just building a brand—we’re building a tribe. From beginners to seasoned tyers, our content is designed to bring people together through a shared love of fly fishing. We honor the camaraderie we experienced in the military by fostering that same sense of belonging in our audience.

• Why It Matters:
  Fly fishing is about more than just casting a line—it's about the community that forms around it. We believe in creating an environment where people feel supported, valued, and part of something greater than themselves.

• How We Apply It:
  Through our content, we bring people together, provide spaces for discussion, and encourage a sense of unity. Whether you're new to fly fishing or a seasoned pro, we want you to feel like you’re part of our tribe.

3. Practicality

Statement:
Fly fishing doesn’t have to be complicated or expensive. Our mission is to deliver content that’s actually useful—gear reviews, tying tips, and fishing strategies that listeners can put into action without breaking the bank or needing elite-level experience.

• Why It Matters:
  Fly fishing should be accessible to everyone. We want to eliminate barriers that prevent people from enjoying the sport, making it simpler and more affordable for beginners while still offering value to experienced anglers.

• How We Apply It:
  We focus on practical, actionable advice that anyone can use right away. Our gear reviews and tips aren’t based on what’s trendy but what works—whether you’re fishing on a budget or just looking for tried-and-true techniques.

4. Passion

Statement:
Fly fishing is more than a hobby—it’s our therapy, our connection to nature, and our creative outlet. That passion drives everything we do, fueling engaging content that inspires others to find joy and meaning on the water.

• Why It Matters:
  Passion is the heart of everything we do. It’s what keeps us going through long hours on the water and what motivates us to create content that truly resonates with our audience.

• How We Apply It:
  Every video, article, or tip we share is infused with the passion we have for the sport. Our goal is to inspire others to not only improve their skills but to find their own deep connection to nature through fly fishing.

5. Integrity

Statement:
We serve our audience with the same integrity we upheld in uniform—honest content, transparent opinions, and zero fluff. When we recommend a product or share advice, it’s because we’ve tested it, believe in it, and would stand by it with or without a sponsorship.

• Why It Matters:
  Integrity is the cornerstone of trust. Our audience deserves content they can rely on, not marketing hype or empty promises. We’re committed to providing honest, unbiased recommendations and insights.

• How We Apply It:
  We’re transparent about the products we recommend and the advice we give. If we haven’t used it or believe in it, we won’t talk about it. Our word is our bond, and we’re proud to stand behind everything we say and do.

Conclusion: Living Our Core Values Every Day

Our core values aren’t just a set of principles—they are the guiding force behind every decision we make. Whether it's crafting content, building relationships, or serving our audience, these values are always at the heart of what we do.

At Bourbon & Browns, we’re dedicated to living out these values in every aspect of our business. We invite you to join us in building a community that thrives on authenticity, integrity, and passion for the great outdoors.

EMAIL

General Inquiries
Bourbonandbrowns@gmail.com